Television Integration
Set Reminder URLs##
Add a “set reminder” URL (i.e. fox.com/SetReminder) to your TV watermarks to drive viewers to the #SHOWS page, which lists current and upcoming content. Because the purpose of these TVC’s is to advertise a day, date and time, we recommend closing the loop by adding a call-to-action that enables viewers to add shows to their calendar, as opposed to relying solely on memory.
The benefits include:
- The URL is short and can fit on an end-cap or under a day/date/time watermark
- The URL includes the text “set reminder” which explains what it does and is easy for viewers to remember
- Viewers will be able to set reminders for all of your programming so it will facilitate cross promotion of your shows
- You will be able to activate TV size audiences at scale, which will drive subscriber growth and help you reach your subscriber goals
- The URL is perpetual, meaning that you can always promote it even as your content and scheduling change over time
Banners on Tickers##
Use the “Set Reminder” URL on the ticker that runs on the bottom of the screen during your show or sporting event. Viewers can enter the URL on their mobile or desktop device to go to your Shows or SmartCal page to subscribe. You can also use the Twitter mechanic to prompt viewers to Tweet to receive the calendar link. For example, Tweet #Schedule to @CFLONTSN. When the viewer sends the tweet, Rokt Calendar will automatically reply with a URL for the show calendar, enabling viewers to subscribe
Announcer Commentary##
During live broadcasts, have announcers verbally instruct viewers to go to the “Set Reminder” URL to add your show or sports to their calendar. For example, announcers can say “The MLB Season is starting next week and we know you don’t want to miss a game! Go to Mlb.com/SetReminder to download your favorite team’s schedule to your calendar.”
Commercials##
Include the “Set Reminder” URL in on-air commercials for your shows and sports. The URL will direct users to your Shows or SmarCal pages, where they can subscribe.
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